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Significant Changes in Advertising Law 2012
   LIVE Webcast  

 


Event Details:                                                                                                                                                          

Advertising in all its forms can be an effective method for a company to make the public aware of its products. From tried and true print ads all the way to the wild world of online marketing advertising can bring great rewards and with some significant legal pitfalls.

The Knowledge Group is assembling a panel of key thought leaders and experts to help you thoroughly understand Advertising Law.

They will discuss the following key issues in this 2-hour LIVE webcast:

Course Level: Intermediate
Prerequisite: None
Method Of Presentation: Group-Based-Internet
Developer: The Knowledge Group, LLC
Recommended CLE/CPE Hours: 1.75 - 2.0
Advance Preparation: Print and review course materials
Course Code: 114216
Recording Fee: $299 (Please click here for details)

 

Featured Speakers for Significant Changes in Advertising Law 2012 LIVE Webcast :


Agenda  (click here to view more)
Dori Ann Hanswirth, Partner,
Hogan Lovells LLP

  • 1. Update on using a competitor’s trademark in keywords for internet searches
  • 2. Update on luxury goods cases, particularly the Christian Louboutin case going to the Second Circuit on whether red-soled shoes are a source identifier
  • 3. Update on environmental claims in advertising, and any update on the FTC’s green guides
  • 4. A discussion of a recent SDNY decision holding that a cat litter ad was false and misleading, and criticizing the scientific study submitted by the plaintiff because it did not mimic real world conditions.



Lesley Anne Fair, Senior Attorney - Bureau of Consumer Protection,
Federal Trade Commission

  • • Health claims in advertising are sure to draw the attention of potential customers – and the interest of law enforcers. Case developments at the FTC can help your company understand the science of compliance.
  • • How your clients advertise has changed, but what about the law? The FTC’s revised Endorsement Guides offer insights as companies move their marketing dollars to interactive social media.
  • • Green is good – as long as marketers make sure their environmental claims are supported by sound science. The FTC’s proposed revision to the agency’s Green Guides remains pending, but the agency continues to bring cases challenging deceptive environmental representations.
  • • In tough economic times, many consumers are fighting just to stay afloat. That’s why the FTC has declared that “bottom dollar fraud” is a top law enforcement priority.
  • • Not making any privacy promises? Think again. Like any other claim, representations about the information you collect from customers, what you do to you protect it, and how you share it are advertising claims you have to back up with solid proof. Recent FTC settlements with some of the biggest brands in the world offer a blueprint for savvy marketers on how to stay on the right side of the law.
  • • Advertisers fight for the loyalty of the youngest consumers, but marketing to kids presents unique challenges. Ongoing activities regarding kids and food marketing and proposed changes to the Children’s Online Privacy Protection Rule merit companies’ attention.



Lawrence I Weinstein, Partner,
Proskauer Rose LLP

  • • Lanham Act competitor vs competitor false advertising cases in federal court
  • • Consumer class action deceptive advertising cases
  • • Advertising disputes before the advertising industry self-regulatory body known as the NAD


Roger A. Colaizzi, Partner,
Venable LLP

  • • Brand Protection: How to Protect Your Brand and Where to Seek Relief: Federal Court (Lanham Act); State Court (unfair and deceptive trade practices acts); Better Business Bureau (National Advertising Division, Children’s Advertising Review Unit; Electronic Retailing Self-Regulation Program); Agency Trade Complaints; and Network Challenges.
  • • Advertising Traps in Social Media – The Application of Advertising Law to Social Media
  • • Contests and Sweepstakes – How to Avoid Common Pitfalls


Jura Christine Zibas, Partner,
Wilson Elser Moskowitz Edelman and Dicker LLP

  • • Protecting yourself from your competitor – have you reviewed your website and advertising?
  • • Are you aware of what your marketing department or consultants are creating?
  • • Is your website in Compliance?
  • • Update on Keyword Advertising: what is currently permissible?
  • • Increase in lawsuit filings by your competitors – how could you have avoided it? Now what do you do?




Hogan Lovells LLP
Dori Ann Hanswirth
Partner
speaker bio »»

Federal Trade Commission
Lesley Anne Fair
Senior Attorney - Bureau of Consumer Protection
speaker bio »»

Proskauer Rose LLP
Lawrence I Weinstein
Partner
speaker bio »»

Venable LLP
Roger A. Colaizzi
Partner
speaker bio »»

Wilson Elser Moskowitz Edelman and Dicker LLP
Jura Christine Zibas
Partner
speaker bio »»



Who Should Attend?

- Attorneys
- Legal Officers
- Marketing & Advertising Directors
- Brand Managers
- Marketing Executives
- Advertising Professionals
- Marketing Professionals
- Entertainment/media Professionals

Why Attend?

This is a must attend event for anyone interested in understanding the issues and learning the best practices on Advertising.

- New guidance explained by the most qualified key leaders & experts
- Hear directly from key regulators & thought leaders
- Interact directly with panel during Q&A

Be in the know! Click the “register” button below as space is limited. Significant discounts are available for early registrants.

Registration Information:                                                                                                                                    


Disclaimer:
Please note, the event date is firm although it may be subject to change. Please click here for details.
The Knowledge Group, LLC is producing this event for information purposes only. We do not intend to provide or offer business advice. The contents of this event are based upon the opinions of our speakers. The Knowledge Congress does not warrant their accuracy and completeness. The statements made by them are based on their independent opinions and does not necessarily reflect that of The Knowledge Congress' views. In no event shall The Knowledge Congress be liable to any person or business entity for any special, direct, indirect, punitive, incidental or consequential damages as a result of any information gathered from this webcast.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Significant Changes in Advertising Law 2012
LIVE Webcast

Event Sponsor:




Hogan Lovells is a global legal practice that helps corporations, financial institutions, and governmental entities across the spectrum of their critical business and legal issues globally and locally. We have over 2,300 lawyers operating out of more than 40 offices in the United States, Europe, Latin America, the Middle East, and Asia. Hogan Lovells offers an exceptional, high quality transatlantic capability, with extensive reach into the world’s commercial and financial centers; particular and distinctive strengths in the areas of government regulatory, litigation and arbitration, corporate, finance, and intellectual property; and access to a significant depth of knowledge and resource in many major industry sectors.




Proskauer is a global law firm advising clients worldwide from offices in Beijing, Boca Raton, Boston, Chicago, Hong Kong, London, Los Angeles, New Orleans, New York, Newark, Paris, São Paulo, and Washington, DC. The firm has broad experience in all areas of practice important to businesses, not-for-profit institutions and individuals.

The partners in our False Advertising practice litigate false advertising cases in federal and state courts and before the NAD and NARB, with a tremendous track record in both jury and non-jury cases, and counsel clients on advertising substantiation law and strategy every day. They bring to these tasks a deep understanding not only of the law, but also of scientific test methods, statistics and consumer surveys.

Proskauer’s experience and sophistication in the False Advertising area is unparalleled. Chambers USA, US Legal 500 and US News and World Report's Super Lawyers consistently rank our capabilities as Band One, with the group’s co-heads, Brendan O’Rourke and Larry Weinstein, recognized individually in Band One, as well.




An American Lawyer Global 100 law firm, Venable serves corporate, institutional, governmental, nonprofit and individual clients throughout the U.S. and around the world. Headquartered in Washington, DC, with offices in California, Maryland, New York and Virginia, Venable LLP lawyers and legislative advisors serve the needs of our domestic and global clients in all areas of corporate and business law, complex litigation, intellectual property, regulatory, and government affairs.




Wilson Elser is a full-service law firm with clients in the United States, Latin America, Europe and Asia. We provide experienced and innovative legal services with offices in 23 cities across the United States. The firm also provides international scope through its London office and network of affiliate firms in France, Germany and Mexico. Our lawyers participate in a variety of local, national and international legal organizations that set the standards for the profession. In addition to being recognized as leaders in the legal profession, some are experienced accountants, architects, engineers, former judges and former nurse practitioners. With state-of-the-art support systems and technology at their disposal, Wilson Elser lawyers provide timely and efficient legal solutions to a loyal and growing roster of clients.


Speaker Firms:


Federal Trade Commission







 

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Attention New York Attorneys:

This program is approved for CLE credit under New York’s Approved Jurisdiction policy. The Knowledge Group, LLC is an approved sponsor in the state of California, a New York Approved Jurisdiction. This program fulfills the non-traditional format requirement of exceeding 60 minutes in length. Please note only experienced attorneys (more than 2 years) are eligible to receive CLE credit via non-traditional format learning platforms. The Knowledge Group will verify attendance during the webcast via secret words (3 per credit hour) and by auditing attendees log in and log out records. All verification instructions will be provided during the webcast. Once attendance verification requirements have been completed, the attendee will be issued a certificate of attendance be The Knowledge Group for the course with the recommended number of credit hours. The Certificate of Attendance is normally sent via email in 24 hours or less.

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