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Trademark Law: Understanding and Implementing the Likelihood of Confusion Standard
   LIVE Webcast  


Event Details:                                                                                                                                                          

The likelihood of trademark confusion has been an incessant issue to companies, trademark owners and counsel. Typically, when product "A" and product "B" have certain similarities, the consumer thinks that both product offers the same quality and conclude that they are from the same source. This is where the issue of confusion takes place and trademark infringement can occur.

To easily resolve this most important issue, counsel must understand the five main types of trademark confusion and remain update-to-date to the issues revolving around trademark laws. In addition, it may also help you defend your clients, avoid potential pitfalls and alleviate costly errors.

The Knowledge Group is assembling a panel of distinguished professionals and key thought leaders to analyze the types of trademark confusion providing attendees with best practices guide to help avoid the many pitfalls. Listen and participate as they address the following concerns in a two-hour LIVE Webcast:

Course Level: Intermediate
Prerequisite: None
Method Of Presentation: Group-Based-Internet
Developer: The Knowledge Group, LLC
Recommended CLE/CPE Hours: 1.75 - 2.0
Advance Preparation: Print and review course materials
Course Code: 124335
Recording Fee: $299 (Please click here for details)


Featured Speakers for Trademark Law: Understanding and Implementing the Likelihood of Confusion Standard LIVE Webcast :

Agenda  (click here to view more)

Anne M. Sterba, Of Counsel,
Fish & Richardson P.C.

Paige Waldrop Mills, Member,
Bass Berry Sims PLC

Gail Podolsky, Attorney,
Carlton Fields

  • 1. Trademark 101 (Anne)
    • a. What is a trademark
    • b. Standard for trademark infringement
  • 2. Standard for Likelihood of confusion (Anne)
    • a. Difference among the circuits
    • b. Difference between federal court and TTAB
  • 3. Type of Likelihood of Confusion (Gail)
    • a. Forward
    • b. Reverse
  • c. Initial Interest
    • d. Post-Sale
  • 4. Litigation Strategies (Gail)
    • a. Best practices for establishing confusion
    • b. Best practices for defeating confusion
  • 5. Hot Button Topics (Paige)
    • a. Google AdWords
    • b. First Amendment Issues
    • c. Parody Defense

Fish & Richardson P.C.
Anne M. Sterba
Of Counsel
speaker bio »»

Bass Berry Sims PLC
Paige Waldrop Mills
speaker bio »»

Carlton Fields
Gail Podolsky
speaker bio »»

Who Should Attend?

- IP & Related Attorneys
- General Counsel
- Marketing Directors
- Brand Managers
- Marketing executives
- Advertising Professionals
- Marketing Professionals
- In-House Counsel
- Copyright Lawyers
- IP Attorneys & Consultants
- IP and Copyright Consultants
- Corporate Senior Management

Why Attend?

This is a must attend event to professionals interested in understanding and implementing Trademark Law Likelihood of Confusion Standard.

- Detailed guidance explained by the most qualified key leaders & experts
- Hear directly from key regulators & thought leaders
- Interact directly with panel during Q&A

Join this live webcast by clicking the “Register” button below. Advanced registration is advised as space is limited. Significant discounts apply to early registrants.

Registration Information:                                                                                                                                    

(Click here for information on group registrations and discounts)

Please note, the event date is firm although it may be subject to change. Please click here for details.
The Knowledge Group, LLC is producing this event for information purposes only. We do not intend to provide or offer business advice. The contents of this event are based upon the opinions of our speakers. The Knowledge Congress does not warrant their accuracy and completeness. The statements made by them are based on their independent opinions and does not necessarily reflect that of The Knowledge Congress' views. In no event shall The Knowledge Congress be liable to any person or business entity for any special, direct, indirect, punitive, incidental or consequential damages as a result of any information gathered from this webcast.





Trademark Law: Understanding and Implementing the Likelihood of Confusion Standard
LIVE Webcast
Speakers and Partner Firms:

Fish & Richardson is a leading global law firm with more than 350 attorneys practicing intellectual property strategy and counseling, intellectual property litigation, and business litigation. Fish is often mentioned as a “firm of choice” for trademark matters by some of the largest corporations in the world. Trademark services are available in all offices, and Fish’s experience ranges from strategic trademark counseling, prosecution, and clearance work to complex litigation and alternative dispute resolution. Fish offers the resources of a global IP leader, the expertise of a boutique, and the personal service that comes with a local presence.

With more than 200 attorneys representing numerous publicly-traded and Fortune 500 companies, Bass, Berry & Sims has been involved in some of the largest and most significant business transactions and litigation matters in the Southeast and beyond. Our trademark practice includes: clearance searches and opinions; prosecution, maintenance and enforcement; due diligence; management of worldwide portfolios; content licensing; litigation of all types, and related issues in social media. For more information, visit

Carlton Fields, P.A. is dedicated to meeting the legal and business needs of its clients throughout the Southeast and beyond. Like our clients, which span Fortune 500 companies to start-ups operating in fields as diverse as technology and real estate, we prize and foster innovation and providing extraordinary value. Our more than 300 attorneys and government consultants -- strategically positioned in Atlanta and six Florida communities -- bring a wide range of perspectives, specialized training, and life experiences to their work, but share a keen focus on clients’ needs. In part, because of this commitment, we are regularly recognized as one of the top law firms in a wide array of legal practices.


The Knowledge Group, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Website:


We are an approved multi-event sponsor in the state of California. Our provider ID is: 14451. In Texas, Illinois, and Virginia, we submit programs for individual approval in advance. In all other states, once attendance is verified, participants are emailed an official certificate of attendance which they submit to their respective State Bar Associations. Our programs are created with continuing education in mind and are therefore designed to meet the requirements of State Bar Associations. The State Bars will have the final determination on whether to provide credit or not. If you have any questions, please email our CLE coordinator at:

Attention New York Attorneys:

This program is approved for CLE credit under New York’s Approved Jurisdiction policy. The Knowledge Group, LLC is an approved sponsor in the state of California, a New York Approved Jurisdiction. This program fulfills the non-traditional format requirement of exceeding 60 minutes in length. Please note only experienced attorneys (more than 2 years) are eligible to receive CLE credit via non-traditional format learning platforms. The Knowledge Group will verify attendance during the webcast via secret words (3 per credit hour) and by auditing attendees log in and log out records. All verification instructions will be provided during the webcast. Once attendance verification requirements have been completed, the attendee will be issued a certificate of attendance be The Knowledge Group for the course with the recommended number of credit hours. The Certificate of Attendance is normally sent via email in 24 hours or less.

To Claim Your CLE Credits:

The attorney should simply include credits earned via Knowledge Group webcasts when computing the total number of CLE credits completed, and keep the Knowledge Group Certificate of Attendance for a period of at least four (4) years in case of audit. An attorney may count towards her/his New York CLE requirement credit earned through the Approved Jurisdiction policy without notifying the CLE Board.

To learn more about New York’s Approved Jurisdiction policy. Please visit:

Attention Pennsylvania Attorneys:

Knowledge Congress is not yet an Accredited Distance Learning Provider in PA, neither the instructors nor any PA attendees will receive credit for the course.

Enrolled Agents Sponsor ID Number: 7602U

We have entered into an agreement with the Office of Professional Responsibility, Internal Revenue Service, to meet the requirements of 31 Code of Federal Regulations, section 10.6(g), covering maintenance of attendance records, retention of program outlines, qualifications of instructors, and length of class hours. This agreement does not constitute an endorsement by the Office of Professional Responsibility as to the quality of the program or its contribution to the professional competence of the enrolled individual.