The growth of social media as a business tool in the last 10 years has been nothing short of prolific. Companies are using this clever medium to expand their bottom lines in exciting ways. It’s a powerful business tool, however it does not come without risks. Companies must have a complete understanding of the legal issues related to social networking in order to address the legal implications, mitigate the risks, and make the most of their social networking strategy.

The Knowledge Group is assembling a panel of key regulators and thought experts to help companies understand the legal issues surrounding the use of social networking. In a two-hour Live Webcast, speakers will not only provide valuable insights on how to navigate through potential pitfalls but they will also discuss different issues in the mix including:

• • Information Security
• • Privacy
• • Intellectual Property
• • Advertising Law
• • Employment Law Issues
• • eDiscovery and Litigation
• • Social Media Policy
• • Risk Mitigation
• • Regulatory Updates
• • And Answers to Questions Submitted by You!

Course Level: Intermediate
Prerequisite: None
Method Of Presentation: Group-Based-Internet
Developer: The Knowledge Group, LLC
Recommended CLE/CPE Hours: 1.75 - 2.0
Advance Preparation: Print and review course materials
Course Code: 114208
Recording Fee: $299 (Please click here for details)

 

Agenda  (click here to view more) SEGMENT 1: Andrew J. Hollander, Of Counsel, K&L Gates LLP • Protecting your brand (trademarks), and how to deal with misuse/infringement of your trademarks • Social media policies for organizations - examples of good ones, pitfalls. This ties in with next topic: • Audit of website and social media sites so that material is accurate and not misleading. • Employment law issues • Social media for health care, and lack of guidelines from FDA (e.g., letter to Novartis critical of its use of Facebook widget) SEGMENT 2: Melissa Landau Steinman, Partner, Venable LLP Effectively Using New Promotional Techniques on Social Media and Mobile Applications Without Violating the Law: • Running successful sweepstakes and contests on social media; • Addressing legal and practical issues in user generated content promotions; • Keeping up with changing rules on social media platforms; • The dos and don’ts of designing and implementing loyalty programs and websites, and how to encourage bloggers without encouraging violations of the law; • The ins and outs of reverse auctions, daily deals and other cutting-edge promotional techniques being implemented on social media platforms; • Potential privacy traps when promoting your product on social media and mobile technologies. SEGMENT 3: David G. Mallen, Deputy Director, National Advertising Division, The Better Business Bureau • What are the “rules of the road” for advertising in social media? • Who is responsible for claims made in tweets, blogs and on Facebook? • Are Facebook “likes” endorsements? • Examine developments in the use of endorsements and testimonials and online behavioral advertising. • Learn about the role of voluntary industry self-regulation in providing guidance and resolving disputes in social media. SEGMENT 4: Justin Brookman, Director, Consumer Privacy Project, Center for Democracy & Technology • Legal/ethical questions around prohibiting/restricting/reacting to negative social media content (will reference our FTC complaint against Medical Justice) • Legal/ethical questions around data collection/usage through social media promotions (Gratis Internet, Sears) • State right of publicity laws (using non-celebrity consumer/customer name or likeness in promotions) (Plus, Facebook, LinkedIn cases and controversy) • Edge cases of social media promotion (Wikipedia entries (CIA, Diebold), message board astroturfing (Lifestyle Lift, Whole Foods), soliciting op-eds (Burson/Facebook), Like-gating (I understand David is talking about this too, but I suspect I will have a different opinion!)

Who Should Attend?

‒ Attorneys
‒ General Counsel
‒ Private Companies
‒ Public Companies
‒ Senior Executives
‒ Marketing Officers
‒ Marketing and Advertising Professionals
‒ Compliance, Risk and IT Officers
‒ HR Professionals
‒ Legal Risk Officers and Administrators
‒ And other related professionals

Why Attend?

This is a must attend event for anyone interested in learning the legal implications related to social networking and how to mitigate the potential risks.
‒ Detailed guidance explained by the most qualified key leaders & experts
‒ Hear directly from key regulators & thought leaders
‒ Interact directly with panel during Q&A

Enroll in this course today by clicking the “Register” button below. Hurry as space is limited and significant discounts apply for early registrants!

Disclaimer:
Please note, the event date is firm although it may be subject to change. Please click here for details.
The Knowledge Group, LLC is producing this event for information purposes only. We do not intend to provide or offer business advice. The contents of this event are based upon the opinions of our speakers. The Knowledge Congress does not warrant their accuracy and completeness. The statements made by them are based on their independent opinions and does not necessarily reflect that of The Knowledge Congress' views. In no event shall The Knowledge Congress be liable to any person or business entity for any special, direct, indirect, punitive, incidental or consequential damages as a result of any information gathered from this webcast.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Understanding the Legal Issues in Social Networking
LIVE Webcast

Event Sponsors:

K&L Gates LLP comprises nearly 2,000 lawyers who practice in 40 offices across the United States, Europe, South America, Asia, and the Middle East. K&L Gates represents leading global corporations, growth and middle-market companies, capital markets participants and entrepreneurs in every major industry group as well as public sector entities, educational institutions, philanthropic organizations and individuals. Our lawyers counsel clients on their most sophisticated legal challenges in all areas of corporate and regulatory law as well as litigation.

For a second consecutive year, K&L Gates has been ranked as one of two law firms with the most first-tier rankings in the U.S. News-Best Lawyers “Best Law Firms” survey. In addition, K&L Gates was ranked No. 2 in Intellectual Property Today’s list of the Top Trademark Firms of 2011.

One of The American Lawyer's top 100 law firms, Venable LLP has attorneys practicing in all areas of corporate and business law, complex litigation, intellectual property and government affairs. Venable serves clients throughout the U.S. and around the world from its headquarters in Washington, D.C. and offices in California, Maryland, New York and Virginia.

Speaker Firms:

The Better Business Bureau

Center for Democracy & Technology

The Knowledge Group, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Website: www.nasba.org

We are an approved multi-event sponsor in the state of California. Our provider ID is: 14451. In Texas, Illinois, and Virginia, we submit programs for individual approval in advance. In all other states, once attendance is verified, participants are emailed an official certificate of attendance which they submit to their respective State Bar Associations. Our programs are created with continuing education in mind and are therefore designed to meet the requirements of all State Bar Associations. If you have any questions, please email our CLE coordinator at: info@knowledgecongress.org Attention New York Attorneys: This program is approved for CLE credit under New York’s Approved Jurisdiction policy. The Knowledge Group, LLC is an approved sponsor in the state of California, a New York Approved Jurisdiction. This program fulfills the non-traditional format requirement of exceeding 60 minutes in length. Please note only experienced attorneys (more than 2 years) are eligible to receive CLE credit via non-traditional format learning platforms. The Knowledge Group will verify attendance during the webcast via secret words (3 per credit hour) and by auditing attendees log in and log out records. All verification instructions will be provided during the webcast. Once attendance verification requirements have been completed, the attendee will be issued a certificate of attendance be The Knowledge Group for the course with the recommended number of credit hours. The Certificate of Attendance is normally sent via email in 24 hours or less. To Claim Your CLE Credits: The attorney should simply include credits earned via Knowledge Group webcasts when computing the total number of CLE credits completed, and keep the Knowledge Group Certificate of Attendance for a period of at least four (4) years in case of audit. An attorney may count towards her/his New York CLE requirement credit earned through the Approved Jurisdiction policy without notifying the CLE Board. To learn more about New York’s Approved Jurisdiction policy. Please visit: http://www.nycourts.gov/attorneys/cle/approvedjurisdictions.shtml

Enrolled Agents Sponsor ID Number: 7602U We have entered into an agreement with the Office of Professional Responsibility, Internal Revenue Service, to meet the requirements of 31 Code of Federal Regulations, section 10.6(g), covering maintenance of attendance records, retention of program outlines, qualifications of instructors, and length of class hours. This agreement does not constitute an endorsement by the Office of Professional Responsibility as to the quality of the program or its contribution to the professional competence of the enrolled individual.

The Knowledge Congress is a series of live webcasts produced by The Knowledge Group, LLC, which examine trends, regulatory, and technology changes across a variety of industries. "We bring together the world's leading authorities and industry participants through informative two-hour webinars to study the impact of changing regulations."

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