FINRA Guidance on Social Networking Sites Blurs the Line Between Personal and Business Related Activity

Summary:

FINRA has published Regulatory Notice 10-06, providing guidance on how FINRA's rules governing communications with the public apply to social media Web sites, such as blogs and social networking sites, that are sponsored by members or their registered representatives. The guidance, based on input from FINRA's Social Networking Task Force composed of FINRA staff and industry representatives, is intended (i) to guide firms on applying the communications rules to social media sites; (ii) to ensure that investors are protected from false or misleading claims and representations; and (iii) to ensure that firms are able to effectively and appropriately supervise their associated persons' participation in these sites. In this Knowledge Group webcast, a panel of distinguished professionals will help you understand the most critical issues which will include:

    - An Overview of FINRA communications rules;
    - An Analysis of Regulatory Notice 10-06;
    - The Implications for Supervision and Compliance;
    - Can IT surveil social sites?
    - Privacy issues; and
    - Recommended Policies and Procedures.

This live webcast will provide compliance and legal professionals with a comprehensive overview of FINRA's guidance on social networking and suggestions for policies and procedures. Attending this course will give you the tools you need to understand how to effectively supervise brokers who use social networking sites.

Course Level: Intermediate
Prerequisite: None
Method Of Presentation: Group-Based-Internet
Developer: The Knowledge Group, LLC
Recommended CLE/CPE Hours: 2.0
Important Note: Your State Bar or Accounting Board will make the final determination with respect to continuing education credit. If you are applying for CLE credit in Texas you must register 20 days before the event date or you will not be able to obtain CLE credit.
Advance Preparation: Print and review course materials
Course Code: 103975

SEGMENT 1:
Robert Boresta, Of Counsel,
Winston & Strawn LLP
&
Brian Heidelberger , Partner,
Winston & Strawn LLP

- Suitability Issues
- Supervision - Static and Interactive electronic communications; when is pre-approval required?
- Third party posts - adoption and entanglement issues
- Recordkeeping - (non-IT side)
- Policies and procedures
- Issues raised by social media

SEGMENT 2:
Anthony (AJ) Bosco, Head of the Regulatory Examinations and Inquiries Unit, Compliance Department,
Deutsche Bank Securities Inc.

- Communicating with employees about social networking policies and restrictions
- Setting guidelines for use of social media by employees outside of the workplace
- IT challenges of monitoring social networks for FINRA compliance
- How is your firm being portrayed on social networks

SEGMENT 3:
Melanie Taylor, VP Compliance,
Ameriprise Financial Inc.

- Enabling broker-dealers and their financial advisors to gain the maximum benefit from social media    sites
- Ensuring adequate policies, supervision and oversight for your programs
- Which social media capabilities to avoid at this time

SEGMENT 4:
Rod Heck , Vice President, Financial Industry Solutions,
Paragon Solutions
&
Sonali Bhavsar , Principal Consultant, Financial Services,
Paragon Solutions

- Social Networking Usage In The Workplace
- The Social Media Compliance Process
- Technology Implications For Social Media Supervision and Compliance
- Can IT Surveil Social Media Sites?
- Data Loss Prevention and Social Media
- Evolving Social Software in the Workplace

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Who Should Attend?

- Chief Compliance Officers
- In-house attorneys for broker-dealers
- Brokers
- Outside law firms that advise broker-dealers on FINRA regulatory matters

Why Attend?

This is a must attend event for anyone interested in understanding FINRA guidance on social networking sites.
    - New guidance explained by the most qualified key leaders & experts
    - Hear directly from key regulators & thought leaders
    - Interact directly with panel during Q&A

FINRA Guidance on Social Networking Sites Blurs the Line Between Personal and Business Related Activity
LIVE Webcast

Tuesday, June 22, 2010

3:00pm to 5:00pm (ET)