Final FACTA
Affiliate Marketing Rules Issued

Brice Prince
Special Counsel, Division of Trading and Markets
U.S. Securities and Exchange Commission
** Speaker Bio to be added soon... **
Oliver I. Ireland
Partner
Morrison & Foerster LLP
Oliver Ireland is a Partner in the Financial Services Practice Group in Morrison & Foerster’s Washington, D.C. office.
Mr. Ireland’s practice focuses primarily on retail financial services including electronic commerce, compliance with Federal Reserve regulations, including Regulations Z and E, compliance with the Gramm-Leach-Bliley Act privacy provisions, the Fair Credit Reporting Act, E-SIGN, the U.S. PATRIOT Act and telemarketing rules. His practice also includes all types of payment transactions, including compliance with NACHA rules, bank regulatory issues and other aspects of financial markets such as margin lending.
Prior to joining the firm, Mr. Ireland served as Associate General Counsel of the Board of Governors of the Federal Reserve System, Vice President and Associate General Counsel of the Federal Reserve Bank of Chicago, and Attorney, for the Federal Reserve Bank of Boston. In his capacity as Associate General Counsel of the Board of Governors of the Federal Reserve System, Mr. Ireland was responsible for drafting or interpreting numerous Federal Reserve Board regulations including the Gramm-Leach-Bliley privacy rules, rules implementing the Expedited Funds Availability Act, rules on margin requirements, money laundering, capital requirements, reserves and interest on deposits. Mr. Ireland was also a frequent speaker both domestically and internationally and has given Congressional testimony to present the Board’s position and policies. Mr. Ireland has also authored articles on financial services issues ranging from electronic commerce to tools for conducting monetary policy. He has been named one of Washington’s top banking and privacy lawyers by the Washingtonian magazine (2004) and he is listed in The Best Lawyers in America (2006-2008) as a leader in the field of banking law. He was named a Leading Lawyer in Financial Services Law in the Chambers USA Guide to America's Leading Business Lawyers put out by Chamber & Partners Publishing (2006 and 2007).
Mr. Ireland received his B.A. from Yale University in 1970 and his J.D. from the University of Texas School of Law in 1974. He is admitted to practice in the states of Massachusetts, Illinois, and the District of Columbia.
D. Reed Freeman, Jr.
Partner
Kelley Drye & Warren, LLP
Reed Freeman is a Partner in Kelley Drye & Warren’s Advertising and Marketing and Privacy and Information Security Practice Groups. He advises clients on compliance with a wide range of consumer protection issues, including compliance with Section 5 of the FTC Act and similar state laws, drafting and updating privacy policies, FTC and state trade regulation issues, including COPPA, GLBA, CAN-SPAM, the Telemarketing Sales Rule (and “Do Not Call” rules), security regulations and database breach notification laws, uses of RFID and similar technology, behavioral marketing, and direct marketing list management.
Previously, Reed served as staff attorney in the Federal Trade Commission’s Bureau of Consumer Protection and was a law clerk for U.S. District Judge Claude M. Hilton (E.D. Va.).
Reed is a member of the Department of Homeland Security’s Data Privacy and Integrity Advisory Committee, a member of the Board of Directors of the International Association of Privacy Professionals, a Fellow of the Ponemon Institute, and Editor of the IAPP’s Privacy Tracker state legislative monitoring service. He is also a Certified Information Privacy Professional.
Reed is the co-author, with J. Trevor Hughes, of PRIVACY LAW IN MARKETING (CCH 2007) and the co-author, with Lewis Rose, of ADVERTISING LAW GUIDE (CCH 2000).
Reed received his JD from the University of Virginia School of Law in 1993.


